The Daebak Company - Rebrand

The slogan for Daebak is "We bring Korea to you!". So I came up with the design angle of us being your friend from overseas. Lots of travel assets and elements used, postcards, stamps, and travel journal aesthetics. They also recently started offering tour tickets for all sorts of different experiences in Korea. As well as collaborating with Korean government organizations so it felt like a good match! The colors were fun to choose as well. There were several different pallets being passed around before I joined the team, but the overall consensus was they weren't fun enough. So I made several different pallets for the CEO and team to choose from, and the final choice you see was the winning set.