KOHAI & Friends officially launched in 2024 to showcase artists around the world.
Although I didn't design the original 2024 poster, I loved it, so I chose to evolve the design rather than deviate from it. One week before the show, my area was struck by a tornado, resulting in the loss of power and internet. Despite these challenges, I used a phone hotspot to finalize all edits and assets in the days leading up to the event.
By preserving the original fonts, textures, and distinctive star theme, I maintained the foundational visual elements that made the poster memorable. At the same time, I introduced a bold new title font, added movement to the star element for greater visual impact, and incorporated a lively, contemporary color palette. These changes refreshed the design's overall look and feel, keeping the poster familiar while still feeling excitingly new.
The final deliverables were a range of marketing materials, including English and Korean posters, LED screens, event backdrops, credentials, video assets, printed signage, and social media posts.
📸: Jordan Nicholson
ORIGINAL 2024 POSTER
UPDATED 2025 POSTER
