KOHAI aimed to create a recurring worldwide event series called Mixtape, featuring a different musical genre at each show.
Leading the creative direction and designing all visual assets for the project, I was responsible for conceptualizing, developing, and delivering all required materials under a tight schedule.
I started by creating a moodboard inspired by the nostalgic feeling of making mixtapes for your friends. This design concept, rooted in vintage nostalgia, blends retro-inspired color palettes, classic shapes, and clean, modern typography to evoke the diverse, eclectic sound of a mixtape.
In just one month, I produced an extensive body of work, including custom assets tailored to each artist, multiple poster designs, marketing and advertising materials, credentials, apparel, signage, a variety of social media assets, and venue-specific localized materials. All of these in multiple sizes and formats.
THE RESULTS
