Mixtape has been the biggest project I’ve ever tackled! The scale of assets was a behemoth task, but worth it in the end. Going into this, the only thing I was told is the artists would be Hip-Hop forward, so I went that way with the creative direction. I wanted to keep it clean and modern but find a way to make it pop, and I did that by incorporating a fun font for the main logo and adding pops of color. Poster Design, Logo Design, Branding, Social Assets, Apparel, the list of assets goes on and on!